From Tenant Profiles

Paint Nail Bar Opens on Central Avenue

A great new amenity for our tenants at First Central Tower in Downtown St Pete!

A Luxury Nail AffairWho knew getting your nails done could be hazardous to your health? Paint Nail Bar St. Pete owners Tom and Lauren Hoehn — and decided to do something about it.

Their luxury nail bar just recently debuted in the Burg and it’s replete with products free of toxic ingredients typically responsible for deteriorating nail health — that means 5-free.

Highest quality, vegan-friendly products

Full disclosure: We had no idea what 5-free meant at the start, and maybe that’s part of the problem. 5-free means the polishes don’t contain formaldehyde, formaldehyde resin, toluene, camphor, or DHP. So if you have skin sensitivities or allergies, these products are completely safe to use.

The nail bar even offers vegan-friendly products that uphold the highest health and sterilization standards. That’s right, feel good about feeling good. We’re here for that.

Also, for those apprehensive to visit a nail salon because of the overwhelming smell, you won’t have that problem at Paint. The nail bar’s products and services are totally fume free so you can breathe deep while you luxuriate.

Treat yourself at this fume free nail bar

Innovators and entrepreneurs, the Hoeh’s affair with nail care goes back years. They both wanted to create an affordable salon that could still offer quality services. They saw a hole in the market and filled it. Paint makes your mani-pedi an indulgence you can afford on a regular basis.

Their wide swath of services range from $10 for a 15-minute soak off, to $86 for a two hour gel mani and gel pedi.

Paint’s St. Pete location is its seventh in Florida. The growth is fully indicative of the success of their treatments.

One service that seems tailor-made for the St. Pete professional is The Lucky Split. It takes less than an hour and includes polish removal, cuticle treatment, nail maintenance, and the client’s choice of polish or a high-shine buff.

Main-pedis for adults and kids 

Want to enjoy a day out with your daughter? Mini paints are designed for girls 12 and under and include gentle cuticle care, a warm towel treatment, massage, and polish application.

There’s also prime opportunities for nail technicians — each are given an hourly rate in addition to their commission. It’s a business committed to serving, satisfying and beautifying their clients.

If you’ve never gotten a mani or pedi before, we recommend you treat yourself ASAP.

Paint Nail Bar St. Pete is located at 320 Central Avenue in the Burg. Click here to see a full list of services. Follow them on Facebook for a daily dose of nail art inspo.

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From Silicon Valley to Downtown St Pete Chad Nuss and his Company InsideOut Experiencing Phenomenal Growth


InSideOut is experiencing huge growth at their office in First Central Tower in downtown St. Petersburg. They currently occupy over 3,000 square feet on the 9th floor and will expand by another 7,000 square feet taking the entire 3rd floor later this fall. InsideOut’s facilities will include training spaces, games, a beautiful reception area, break-out areas and meetings rooms.  This additional space will allow them to add dozens of new employees to keep up with the workload.   The company has gone from 20 employees at startup to a growing 150+ workforce in just 18 months.

Chad-2304x3456Eighteen months ago, Chad Nuss moved from Silicon Valley to co-found InsideOut a Sales Innovation Lab designed to assist high growth companies with sales optimization. The Sales Innovation Lab is helping businesses identify the most effective sales strategies through experimentation in a ‘live environment’. InsideOut’s unique ‘Playbooks” are part of a full-service offer that increases client sales team productivity by an average of 25%. This success has attracted global high-tech clients such as Google, IBM, ADP, Autodesk, and Digital River to test and validate their best ideas to find sales productivity gains.

In addition to the growing employee base in downtown St. Petersburg, Chad is bringing tech leaders and executives from high tech hubs like Boston, NY, Denver, Silicon Valley and San Francisco to the InsideOut offices to enjoy the modern, collaborative environment. Over the past 3 months, Chad have brought CEOs and Senior Vice Presidents from ADP, Microsoft, Google and smaller hot startups like Mavenlink to St Petersburg reinforcing his own decision to relocate to downtown St. Petersburg .

With deep roots in high tech communities like Silicon Valley and San Francisco, Chad aims to bring that passion and experience to St. Petersburg’s downtown by creating high tech jobs and growth opportunities for his employees. In the year he has lived here, he has already founded a St. Pete tech council which focuses on incubation, growth and collaboration among high tech CEOs in the downtown area.

He has a great vision for St. Pete as a growing tech hub by selling not only his company but also the downtown St. Petersburg we all know and love. We’re pleased to have him as a tenant. For more information about the company visit,  twitter @ InsideOutLab