From November 2019

Marxent Transforming How Retailers Sell Furniture

Marxent, a 3D virtual reality company, co-headquartered in downtown St. Petersburg’s First Central Tower, has designed the program Macy’s and La-Z-Boy use to create virtual rooms for their customers to try out furniture and decor.

A St. Pete virtual reality company is transforming how Macy’s sells furniture

CLEARWATER – The Macy’s at Westfield Countryside Mall doesn’t have the space to store any furniture inventory, but that hasn’t stopped new interior designers on staff from selling it. Virtual reality and the high-resolution graphics that go along with it have catapulted retailers into the modern age of decor, design and furniture sales.