Congrats to PowerChord – Coolest Office Space

Tampa Bay Business Journal Coolest Office Spaces profiled PowerChord in the July 5th issue. PowerChord renovated their office space in 2017. The company has a fully stocked kitchen, guitars throughout the office, bean bag chairs and lounge/community work areas, conference rooms named after LA music clubs, office views reserved for employees with leadership offices on the inner wall of the office, and it has a 360-degree view of the waterfront and downtown St. Pete area.

PowerChord has a unique people center culture that goes from their office having all glass walls, to offering a snack delivery service for anyone who wants any special food. You will find musical instruments scattered throughout the building and standing desks and curved monitors in this space. Their office space is as cool as their fun team events and their employee benefits.

Coolest Office Spaces: PowerChord – Tampa Bay Business Journal

The Tampa Bay Business Journal’s Coolest Office Spaces feature highlights one office space per week.

Paint Nail Bar Opens on Central Avenue

A great new amenity for our tenants at First Central Tower in Downtown St Pete!

A Luxury Nail AffairWho knew getting your nails done could be hazardous to your health? Paint Nail Bar St. Pete owners Tom and Lauren Hoehn — and decided to do something about it.

Their luxury nail bar just recently debuted in the Burg and it’s replete with products free of toxic ingredients typically responsible for deteriorating nail health — that means 5-free.

Highest quality, vegan-friendly products

Full disclosure: We had no idea what 5-free meant at the start, and maybe that’s part of the problem. 5-free means the polishes don’t contain formaldehyde, formaldehyde resin, toluene, camphor, or DHP. So if you have skin sensitivities or allergies, these products are completely safe to use.

The nail bar even offers vegan-friendly products that uphold the highest health and sterilization standards. That’s right, feel good about feeling good. We’re here for that.

Also, for those apprehensive to visit a nail salon because of the overwhelming smell, you won’t have that problem at Paint. The nail bar’s products and services are totally fume free so you can breathe deep while you luxuriate.

Treat yourself at this fume free nail bar

Innovators and entrepreneurs, the Hoeh’s affair with nail care goes back years. They both wanted to create an affordable salon that could still offer quality services. They saw a hole in the market and filled it. Paint makes your mani-pedi an indulgence you can afford on a regular basis.

Their wide swath of services range from $10 for a 15-minute soak off, to $86 for a two hour gel mani and gel pedi.

Paint’s St. Pete location is its seventh in Florida. The growth is fully indicative of the success of their treatments.

One service that seems tailor-made for the St. Pete professional is The Lucky Split. It takes less than an hour and includes polish removal, cuticle treatment, nail maintenance, and the client’s choice of polish or a high-shine buff.

Main-pedis for adults and kids 

Want to enjoy a day out with your daughter? Mini paints are designed for girls 12 and under and include gentle cuticle care, a warm towel treatment, massage, and polish application.

There’s also prime opportunities for nail technicians — each are given an hourly rate in addition to their commission. It’s a business committed to serving, satisfying and beautifying their clients.

If you’ve never gotten a mani or pedi before, we recommend you treat yourself ASAP.

Paint Nail Bar St. Pete is located at 320 Central Avenue in the Burg. Click here to see a full list of services. Follow them on Facebook for a daily dose of nail art inspo.

This story appeared in 

St Pete Has Everything a Techie Wants

St. Pete 10 years after the recession: ‘Downtown real estate is going crazy’

Older buildings have been renovated to include the kinds of amenities tenants now demand, such as fitness centers, common areas with WiFi and garages that are well-lit for tenants who come in at odds hours, Feldman said.

PowerChord in First Central Tower

PowerChord, a software company in First Central Tower, features cubicles near the windows to give employees natural light, and private offices on the inner walls.

PowerChord in First Central Tower


Employees don’t want to spend time going out to lunch, so there are big kitchens to bring food in, and a bar near the window for a view.

Read the full story from Margie Manning on St Pete Catalyst

St. Pete 10 years after the recession: ‘Downtown real estate is going crazy’

A decade after the Great Recession of 2008, commercial real estate in St. Petersburg is booming. Vacancy rates are at a 20-year low and lease rates are at a 20-year high for downtown office buildings. New economy companies, especially those in the life sciences and technology sectors, make up a growing percentage of the tenants […]

InsideOut Expansion Celebration with the St Petersburg Chamber

18 months ago, Chad Nuss moved from Silicon Valley to co-found InsideOut with Christina Cherry as the world’s first Sales Innovation Lab. With deep roots in high tech communities in Silicon Valley and San Francisco, they aim to bring that passion and experience to the ‘Burg: creating high tech jobs and growth opportunities for its employees.

The #StPeteChamber member celebrated a recent expansion to about 3,000 square feet of space on the 9th floor of First Central Tower, giving InsideOut another 10,000 square feet to grow its mission. — with Rick KrisemanJp DuBuqueChris SteinocherCity of St. Petersburg, Florida USA andGreater St. Petersburg Area EDC at Insideout Lab.

InsideOut Chamber

TAGLaw is opening an office at First Central Tower in downtown St Petersburg. Special thanks to our co-broker David Bailey of Real Property Experts for bringing the deal to the office building!

FCT Eblast TagLaw

From Silicon Valley to Downtown St Pete Chad Nuss and his Company InsideOut Experiencing Phenomenal Growth


InSideOut is experiencing huge growth at their office in First Central Tower in downtown St. Petersburg. They currently occupy over 3,000 square feet on the 9th floor and will expand by another 7,000 square feet taking the entire 3rd floor later this fall. InsideOut’s facilities will include training spaces, games, a beautiful reception area, break-out areas and meetings rooms.  This additional space will allow them to add dozens of new employees to keep up with the workload.   The company has gone from 20 employees at startup to a growing 150+ workforce in just 18 months.

Chad-2304x3456Eighteen months ago, Chad Nuss moved from Silicon Valley to co-found InsideOut a Sales Innovation Lab designed to assist high growth companies with sales optimization. The Sales Innovation Lab is helping businesses identify the most effective sales strategies through experimentation in a ‘live environment’. InsideOut’s unique ‘Playbooks” are part of a full-service offer that increases client sales team productivity by an average of 25%. This success has attracted global high-tech clients such as Google, IBM, ADP, Autodesk, and Digital River to test and validate their best ideas to find sales productivity gains.

In addition to the growing employee base in downtown St. Petersburg, Chad is bringing tech leaders and executives from high tech hubs like Boston, NY, Denver, Silicon Valley and San Francisco to the InsideOut offices to enjoy the modern, collaborative environment. Over the past 3 months, Chad have brought CEOs and Senior Vice Presidents from ADP, Microsoft, Google and smaller hot startups like Mavenlink to St Petersburg reinforcing his own decision to relocate to downtown St. Petersburg .

With deep roots in high tech communities like Silicon Valley and San Francisco, Chad aims to bring that passion and experience to St. Petersburg’s downtown by creating high tech jobs and growth opportunities for his employees. In the year he has lived here, he has already founded a St. Pete tech council which focuses on incubation, growth and collaboration among high tech CEOs in the downtown area.

He has a great vision for St. Pete as a growing tech hub by selling not only his company but also the downtown St. Petersburg we all know and love. We’re pleased to have him as a tenant. For more information about the company visit,  twitter @ InsideOutLab

Book Zurman Moves to First Central Tower

We’re pleased to announce another new lease at First Central Tower. Healthcare Information Technology company, Book Zurman, Inc. has leased space at our downtown office tower. Who wouldn’t want a Central Avenue address in downtown St. Petersburg! Special thanks to our co-broker Peter Dorian and to our very own Feldman Equities leasing team – Ceci Tricoli & Mike DiBlasi!
FCT Eblast Zurman

Small Business Love First Central Tower

flawlogo-official“It’s been a breath of fresh air to have a landlord who is responsive and accessible. The renovations at First Central Tower are fantastic and have really turned the building into a true class A building. It provides instant credibility and grandeur our clients would not expect from a small business. We’ve received compliments from clients on the new lobby and are very excited to grow our business with Feldman Equities.”

Kalpesh Patel, Attorney
FL Patel Law