St Pete Has Everything a Techie Wants

St. Pete 10 years after the recession: ‘Downtown real estate is going crazy’

Older buildings have been renovated to include the kinds of amenities tenants now demand, such as fitness centers, common areas with WiFi and garages that are well-lit for tenants who come in at odds hours, Feldman said.

PowerChord in First Central Tower

PowerChord, a software company in First Central Tower, features cubicles near the windows to give employees natural light, and private offices on the inner walls.

PowerChord in First Central Tower


Employees don’t want to spend time going out to lunch, so there are big kitchens to bring food in, and a bar near the window for a view.

Read the full story from Margie Manning on St Pete Catalyst

St. Pete 10 years after the recession: ‘Downtown real estate is going crazy’

A decade after the Great Recession of 2008, commercial real estate in St. Petersburg is booming. Vacancy rates are at a 20-year low and lease rates are at a 20-year high for downtown office buildings. New economy companies, especially those in the life sciences and technology sectors, make up a growing percentage of the tenants […]

InsideOut Expansion Celebration with the St Petersburg Chamber

18 months ago, Chad Nuss moved from Silicon Valley to co-found InsideOut with Christina Cherry as the world’s first Sales Innovation Lab. With deep roots in high tech communities in Silicon Valley and San Francisco, they aim to bring that passion and experience to the ‘Burg: creating high tech jobs and growth opportunities for its employees.

The #StPeteChamber member celebrated a recent expansion to about 3,000 square feet of space on the 9th floor of First Central Tower, giving InsideOut another 10,000 square feet to grow its mission. — with Rick KrisemanJp DuBuqueChris SteinocherCity of St. Petersburg, Florida USA andGreater St. Petersburg Area EDC at Insideout Lab.

InsideOut Chamber

TAGLaw is opening an office at First Central Tower in downtown St Petersburg. Special thanks to our co-broker David Bailey of Real Property Experts for bringing the deal to the office building!

FCT Eblast TagLaw

From Silicon Valley to Downtown St Pete Chad Nuss and his Company InsideOut Experiencing Phenomenal Growth


InSideOut is experiencing huge growth at their office in First Central Tower in downtown St. Petersburg. They currently occupy over 3,000 square feet on the 9th floor and will expand by another 7,000 square feet taking the entire 3rd floor later this fall. InsideOut’s facilities will include training spaces, games, a beautiful reception area, break-out areas and meetings rooms.  This additional space will allow them to add dozens of new employees to keep up with the workload.   The company has gone from 20 employees at startup to a growing 150+ workforce in just 18 months.

Chad-2304x3456Eighteen months ago, Chad Nuss moved from Silicon Valley to co-found InsideOut a Sales Innovation Lab designed to assist high growth companies with sales optimization. The Sales Innovation Lab is helping businesses identify the most effective sales strategies through experimentation in a ‘live environment’. InsideOut’s unique ‘Playbooks” are part of a full-service offer that increases client sales team productivity by an average of 25%. This success has attracted global high-tech clients such as Google, IBM, ADP, Autodesk, and Digital River to test and validate their best ideas to find sales productivity gains.

In addition to the growing employee base in downtown St. Petersburg, Chad is bringing tech leaders and executives from high tech hubs like Boston, NY, Denver, Silicon Valley and San Francisco to the InsideOut offices to enjoy the modern, collaborative environment. Over the past 3 months, Chad have brought CEOs and Senior Vice Presidents from ADP, Microsoft, Google and smaller hot startups like Mavenlink to St Petersburg reinforcing his own decision to relocate to downtown St. Petersburg .

With deep roots in high tech communities like Silicon Valley and San Francisco, Chad aims to bring that passion and experience to St. Petersburg’s downtown by creating high tech jobs and growth opportunities for his employees. In the year he has lived here, he has already founded a St. Pete tech council which focuses on incubation, growth and collaboration among high tech CEOs in the downtown area.

He has a great vision for St. Pete as a growing tech hub by selling not only his company but also the downtown St. Petersburg we all know and love. We’re pleased to have him as a tenant. For more information about the company visit,  twitter @ InsideOutLab

Book Zurman Moves to First Central Tower

We’re pleased to announce another new lease at First Central Tower. Healthcare Information Technology company, Book Zurman, Inc. has leased space at our downtown office tower. Who wouldn’t want a Central Avenue address in downtown St. Petersburg! Special thanks to our co-broker Peter Dorian and to our very own Feldman Equities leasing team – Ceci Tricoli & Mike DiBlasi!
FCT Eblast Zurman

Small Business Love First Central Tower

flawlogo-official“It’s been a breath of fresh air to have a landlord who is responsive and accessible. The renovations at First Central Tower are fantastic and have really turned the building into a true class A building. It provides instant credibility and grandeur our clients would not expect from a small business. We’ve received compliments from clients on the new lobby and are very excited to grow our business with Feldman Equities.”

Kalpesh Patel, Attorney
FL Patel Law

Tenants Love Our Renovations & Our Property Management!

Traub Lieberman“It is an absolute pleasure to speak on behalf of Feldman Equities and Tower Realty Partners. We have been a tenant in the First Central Tower for over 20 years.

Apart from their investment in our building [First Central Tower], which is very significant and has resulted in transforming our building into an A+ property, the manner in which they go about their work is exemplary. Every effort is made to get input from the tenants, work around the tenant’s schedule while doing everything in a first class matter. You can tell, the central question they ask when undertaking a project is: “what is best for the building, not what is the cheapest alternative…” That approach is evident in the resulting work product and how the building is managed and maintained.

With the renovations to the lobby, upgrading the elevators, upgrades to the parking garage, the addition of a gym and community area, our building has been transformed from a great place to work to a superb place to work.

In my capacity as managing partner, I have had the opportunity to work with property manager Kyle Nevergold of Tower Realty Partners. What a pleasure that experience has been. Kyle is extremely receptive to our concerns, new ideas and makes every effort to accommodate the tenant. It is obvious, he takes great pride in his work and it shows in the first class results he and his team continually achieve.  Frankly, his efforts epitomize the the manner in which a modern-day property manager should function in achieving great results for the owner as well as the tenant.”

MICHAEL K. KIERNAN, ESQ., Traub Lieberman Straus & Shrewsberry LLP


First Central Tower Named Best of The Best Best Repurpose/Reposition Project

NAIOP Tampa Bay Celebrates 2016 Best of the Best

FCT_NAIOP_awardNAIOP Tampa Bay recognized local businesses and commercial real estate during the 17th annual Best of the Best Awards dinner February 2, 2017 at the Westin Tampa Harbour Island. Companies and professionals from around Tampa Bay were recognized for their outstanding contributions to the commercial real industry in 2016.

NAIOP Tampa Bay named downtown St. Petersburg’s First Central Tower as Best Repurpose/Reposition Project.  The award comes on the heels of a $10 million renovation. Feldman Equities and Tower Realty Partners transformed First Central Tower into a first class office destination with modern amenities. The renovation included a stunning new lobby designed by the internationally renowned architect Gensler as well as a concierge desk in the lobby, a state-of-the-art luxury fitness center, and a conference center on the third floor. In keeping with current office space trends towards hip, high-tech spaces, the conference center and 24/7 “chill zone” have the look and feel of a first class airport lounge.  The chill zone features soft seating, a large flat screen TV, IPad chairs, and free WIFI.  The partnership also installed new tenant floor elevator lobbies, circulation corridors, and fully-renovated restrooms. Mechanical system upgrades included modern elevator systems and elevator cabs, as well as HVAC system upgrades. Lastly, a new entrance and upgraded lighting were installed in the parking garage.

As the “re-inventors” of the office building Feldman/Tower specialize in turning around underperforming and distressed office assets.

Tampa Bay NAIOP Tampa Bay is the area’s leading trade organization representing developers, owners, investors and other professionals in commercial real estate. We foster business relationships, promote responsible development and support sustainable growth of the region through education, leadership and advocacy. For more information, please visit