First Central Tower Tenant InsideOut hiring 150 after new contracts with T-Mobile, Google

Congratulations to downtown St. Petersburg First Central Tower tenant InsideOut Labs! When our tenants succeed we succeed. St Pete Catalyst reports “InsideOut, which currently occupies the third and ninth floors at First Central Tower in downtown St. Petersburg, is taking two additional floors in the building to build the T-Mobile sales center. Both T-Mobile employees and InsideOut employees will work at the center.” 

Over the next six months, InsideOut will hire 150 employees, some of whom will staff the T-Mobile center and others who will fill jobs created by additional contracts with Google, Facebook and IBM.

Many of the new hires will be people who have been working in the hospitality industry, which has taken a hard hit amid efforts to contain the spread of Covid-19 coronavirus.

St. Pete’s InsideOut hiring 150 after new contracts with T-Mobile, Google

T-Mobile will open a national business-to-business sales center in downtown St. Petersburg. InsideOut, a St. Petersburg-based sales play development and experimentation company, will build out the new T-Mobile center, said Chad Nuss, co-founder and chief revenue officer at InsideOut. Over the next six months, InsideOut will hire 150 employees, some of whom will staff the […]

Marxent Transforming How Retailers Sell Furniture

Marxent, a 3D virtual reality company, co-headquartered in downtown St. Petersburg’s First Central Tower, has designed the program Macy’s and La-Z-Boy use to create virtual rooms for their customers to try out furniture and decor.

A St. Pete virtual reality company is transforming how Macy’s sells furniture

CLEARWATER – The Macy’s at Westfield Countryside Mall doesn’t have the space to store any furniture inventory, but that hasn’t stopped new interior designers on staff from selling it. Virtual reality and the high-resolution graphics that go along with it have catapulted retailers into the modern age of decor, design and furniture sales.

Lots of Press for NIX United’s Move to Downtown St Pete

NIX recently opened an office in Feldman Equities’ and Tower Realty Partners First Central Tower in downtown St. Pete that will be the company’s primary U.S. headquarters, said Kevin Woodford, community advocate for NIX. “We are looking to grow this office tremendously. St. Pete-Tampa is one of the fastest-growing communities for tech investments, so it made sense for us to come here.”

NIX United sets up U.S. headquarters in St. Pete

The growing technology sector in the St. Pete-Tampa area has attracted one of the larger software development firms in the world, NIX United, to the area. NIX recently opened an office in Feldman Equities’ First Central Tower in downtown St. Pete that will be the company’s primary U.S.


“We considered several communities for the site of our U.S. HQ, but St. Pete ultimately was a standout with its second-to-none regional assets, vibrant downtown, and much to our surprise a booming tech community,” Kevin Woodford, VP of sales and business development for NIX United, said in a statement.


NIX United moves headquarters to St. Pete – Tampa Bay Business Journal

A Ukraine-based software giant is making St. Petersburg its new home. NIX United officially opened its new office in the First Central Tower, 360 Central Ave, on the 11th floor. The company, which employs 2,000 across the world, will hire an undisclosed number of employees in St. Petersburg.


NIX United Opens an Office at First Central Tower in Downtown St Petersburg

A large tech service provider, NIX United, announces the opening of a U.S. office. From 1994 and onward NIX has been actively operating in the U.S., and is now ready to officially open the doors of its office in Florida for every guest.

Feldman Equities and Tower Realty Partners are pleased to welcome the company which has 25-years of experience, specializing in software development for healthcare, insurance, e-commerce, e-learning, and other domains.

From the company’s press release:  A team of 2,000 will satisfy the needs of modern business and address tech challenges to take your enterprise to the next level. They professionally deal with both cutting-edge technologies (Blockchain, VR/AR, IoT, DevOps, Data Science) and traditional product development and software solutions.

The Florida office engages in all standard technological and corporate activities, which NIX executes worldwide. Developing custom software, the company implements Team as a Service model to empower leading brands to rapidly and predictably scale their development capabilities without burdensome sourcing processes or difficulty fulfilling key skill requirements. In addition to tech services, NIX provides an integrated business analysis, which reduces risk and minimizes cost, an improved time-to-market, and experienced project management.

“We take care of our customers’ business as if it was our own. The NIX team consists of dedicated, experienced and well-educated specialists who deliver high-quality unique solutions for every project. We are happy to be in Florida now and ready for new challenges and endeavors,” said NIX SVP Business Development, Vladimir Kuzmenko.

The main office of NIX United is open Monday-Friday, 9 a.m. – 6 p.m. You are welcome to send a request and schedule your visit any day.

NIX is a team of 2000+ specialists from all over the globe, delivering software solutions since 1994. We put our expertise and skills at the service of client business to pave their way to the industry leadership.

If you would like more information or meet the employees, you are welcome to stop by:

First Central Tower, 360 Central Avenue, 11th floor, Suite 1120
Saint Petersburg, Florida
33701, United States of America

Congrats to PowerChord – Coolest Office Space

Tampa Bay Business Journal Coolest Office Spaces profiled PowerChord in the July 5th issue. PowerChord renovated their office space in 2017. The company has a fully stocked kitchen, guitars throughout the office, bean bag chairs and lounge/community work areas, conference rooms named after LA music clubs, office views reserved for employees with leadership offices on the inner wall of the office, and it has a 360-degree view of the waterfront and downtown St. Pete area.

PowerChord has a unique people center culture that goes from their office having all glass walls, to offering a snack delivery service for anyone who wants any special food. You will find musical instruments scattered throughout the building and standing desks and curved monitors in this space. Their office space is as cool as their fun team events and their employee benefits.

Coolest Office Spaces: PowerChord – Tampa Bay Business Journal

The Tampa Bay Business Journal’s Coolest Office Spaces feature highlights one office space per week.

Paint Nail Bar Opens on Central Avenue

A great new amenity for our tenants at First Central Tower in Downtown St Pete!

A Luxury Nail AffairWho knew getting your nails done could be hazardous to your health? Paint Nail Bar St. Pete owners Tom and Lauren Hoehn — and decided to do something about it.

Their luxury nail bar just recently debuted in the Burg and it’s replete with products free of toxic ingredients typically responsible for deteriorating nail health — that means 5-free.

Highest quality, vegan-friendly products

Full disclosure: We had no idea what 5-free meant at the start, and maybe that’s part of the problem. 5-free means the polishes don’t contain formaldehyde, formaldehyde resin, toluene, camphor, or DHP. So if you have skin sensitivities or allergies, these products are completely safe to use.

The nail bar even offers vegan-friendly products that uphold the highest health and sterilization standards. That’s right, feel good about feeling good. We’re here for that.

Also, for those apprehensive to visit a nail salon because of the overwhelming smell, you won’t have that problem at Paint. The nail bar’s products and services are totally fume free so you can breathe deep while you luxuriate.

Treat yourself at this fume free nail bar

Innovators and entrepreneurs, the Hoeh’s affair with nail care goes back years. They both wanted to create an affordable salon that could still offer quality services. They saw a hole in the market and filled it. Paint makes your mani-pedi an indulgence you can afford on a regular basis.

Their wide swath of services range from $10 for a 15-minute soak off, to $86 for a two hour gel mani and gel pedi.

Paint’s St. Pete location is its seventh in Florida. The growth is fully indicative of the success of their treatments.

One service that seems tailor-made for the St. Pete professional is The Lucky Split. It takes less than an hour and includes polish removal, cuticle treatment, nail maintenance, and the client’s choice of polish or a high-shine buff.

Main-pedis for adults and kids 

Want to enjoy a day out with your daughter? Mini paints are designed for girls 12 and under and include gentle cuticle care, a warm towel treatment, massage, and polish application.

There’s also prime opportunities for nail technicians — each are given an hourly rate in addition to their commission. It’s a business committed to serving, satisfying and beautifying their clients.

If you’ve never gotten a mani or pedi before, we recommend you treat yourself ASAP.

Paint Nail Bar St. Pete is located at 320 Central Avenue in the Burg. Click here to see a full list of services. Follow them on Facebook for a daily dose of nail art inspo.

This story appeared in 

St Pete Has Everything a Techie Wants

St. Pete 10 years after the recession: ‘Downtown real estate is going crazy’

Older buildings have been renovated to include the kinds of amenities tenants now demand, such as fitness centers, common areas with WiFi and garages that are well-lit for tenants who come in at odds hours, Feldman said.

PowerChord in First Central Tower

PowerChord, a software company in First Central Tower, features cubicles near the windows to give employees natural light, and private offices on the inner walls.

PowerChord in First Central Tower


Employees don’t want to spend time going out to lunch, so there are big kitchens to bring food in, and a bar near the window for a view.

Read the full story from Margie Manning on St Pete Catalyst

St. Pete 10 years after the recession: ‘Downtown real estate is going crazy’

A decade after the Great Recession of 2008, commercial real estate in St. Petersburg is booming. Vacancy rates are at a 20-year low and lease rates are at a 20-year high for downtown office buildings. New economy companies, especially those in the life sciences and technology sectors, make up a growing percentage of the tenants […]

InsideOut Expansion Celebration with the St Petersburg Chamber

18 months ago, Chad Nuss moved from Silicon Valley to co-found InsideOut with Christina Cherry as the world’s first Sales Innovation Lab. With deep roots in high tech communities in Silicon Valley and San Francisco, they aim to bring that passion and experience to the ‘Burg: creating high tech jobs and growth opportunities for its employees.

The #StPeteChamber member celebrated a recent expansion to about 3,000 square feet of space on the 9th floor of First Central Tower, giving InsideOut another 10,000 square feet to grow its mission. — with Rick KrisemanJp DuBuqueChris SteinocherCity of St. Petersburg, Florida USA andGreater St. Petersburg Area EDC at Insideout Lab.

InsideOut Chamber

TAGLaw is opening an office at First Central Tower in downtown St Petersburg. Special thanks to our co-broker David Bailey of Real Property Experts for bringing the deal to the office building!

FCT Eblast TagLaw

From Silicon Valley to Downtown St Pete Chad Nuss and his Company InsideOut Experiencing Phenomenal Growth


InSideOut is experiencing huge growth at their office in First Central Tower in downtown St. Petersburg. They currently occupy over 3,000 square feet on the 9th floor and will expand by another 7,000 square feet taking the entire 3rd floor later this fall. InsideOut’s facilities will include training spaces, games, a beautiful reception area, break-out areas and meetings rooms.  This additional space will allow them to add dozens of new employees to keep up with the workload.   The company has gone from 20 employees at startup to a growing 150+ workforce in just 18 months.

Chad-2304x3456Eighteen months ago, Chad Nuss moved from Silicon Valley to co-found InsideOut a Sales Innovation Lab designed to assist high growth companies with sales optimization. The Sales Innovation Lab is helping businesses identify the most effective sales strategies through experimentation in a ‘live environment’. InsideOut’s unique ‘Playbooks” are part of a full-service offer that increases client sales team productivity by an average of 25%. This success has attracted global high-tech clients such as Google, IBM, ADP, Autodesk, and Digital River to test and validate their best ideas to find sales productivity gains.

In addition to the growing employee base in downtown St. Petersburg, Chad is bringing tech leaders and executives from high tech hubs like Boston, NY, Denver, Silicon Valley and San Francisco to the InsideOut offices to enjoy the modern, collaborative environment. Over the past 3 months, Chad have brought CEOs and Senior Vice Presidents from ADP, Microsoft, Google and smaller hot startups like Mavenlink to St Petersburg reinforcing his own decision to relocate to downtown St. Petersburg .

With deep roots in high tech communities like Silicon Valley and San Francisco, Chad aims to bring that passion and experience to St. Petersburg’s downtown by creating high tech jobs and growth opportunities for his employees. In the year he has lived here, he has already founded a St. Pete tech council which focuses on incubation, growth and collaboration among high tech CEOs in the downtown area.

He has a great vision for St. Pete as a growing tech hub by selling not only his company but also the downtown St. Petersburg we all know and love. We’re pleased to have him as a tenant. For more information about the company visit,  twitter @ InsideOutLab