Book Zurman Moves to First Central Tower

We’re pleased to announce another new lease at First Central Tower. Healthcare Information Technology company, Book Zurman, Inc. has leased space at our downtown office tower. Who wouldn’t want a Central Avenue address in downtown St. Petersburg! Special thanks to our co-broker Peter Dorian and to our very own Feldman Equities leasing team – Ceci Tricoli & Mike DiBlasi!
FCT Eblast Zurman

Small Business Love First Central Tower

flawlogo-official“It’s been a breath of fresh air to have a landlord who is responsive and accessible. The renovations at First Central Tower are fantastic and have really turned the building into a true class A building. It provides instant credibility and grandeur our clients would not expect from a small business. We’ve received compliments from clients on the new lobby and are very excited to grow our business with Feldman Equities.”

Kalpesh Patel, Attorney
FL Patel Law

Tenants Love Our Renovations & Our Property Management!

Traub Lieberman“It is an absolute pleasure to speak on behalf of Feldman Equities and Tower Realty Partners. We have been a tenant in the First Central Tower for over 20 years.

Apart from their investment in our building [First Central Tower], which is very significant and has resulted in transforming our building into an A+ property, the manner in which they go about their work is exemplary. Every effort is made to get input from the tenants, work around the tenant’s schedule while doing everything in a first class matter. You can tell, the central question they ask when undertaking a project is: “what is best for the building, not what is the cheapest alternative…” That approach is evident in the resulting work product and how the building is managed and maintained.

With the renovations to the lobby, upgrading the elevators, upgrades to the parking garage, the addition of a gym and community area, our building has been transformed from a great place to work to a superb place to work.

In my capacity as managing partner, I have had the opportunity to work with property manager Kyle Nevergold of Tower Realty Partners. What a pleasure that experience has been. Kyle is extremely receptive to our concerns, new ideas and makes every effort to accommodate the tenant. It is obvious, he takes great pride in his work and it shows in the first class results he and his team continually achieve.  Frankly, his efforts epitomize the the manner in which a modern-day property manager should function in achieving great results for the owner as well as the tenant.”

MICHAEL K. KIERNAN, ESQ., Traub Lieberman Straus & Shrewsberry LLP


First Central Tower Named Best of The Best Best Repurpose/Reposition Project

NAIOP Tampa Bay Celebrates 2016 Best of the Best

FCT_NAIOP_awardNAIOP Tampa Bay recognized local businesses and commercial real estate during the 17th annual Best of the Best Awards dinner February 2, 2017 at the Westin Tampa Harbour Island. Companies and professionals from around Tampa Bay were recognized for their outstanding contributions to the commercial real industry in 2016.

NAIOP Tampa Bay named downtown St. Petersburg’s First Central Tower as Best Repurpose/Reposition Project.  The award comes on the heels of a $10 million renovation. Feldman Equities and Tower Realty Partners transformed First Central Tower into a first class office destination with modern amenities. The renovation included a stunning new lobby designed by the internationally renowned architect Gensler as well as a concierge desk in the lobby, a state-of-the-art luxury fitness center, and a conference center on the third floor. In keeping with current office space trends towards hip, high-tech spaces, the conference center and 24/7 “chill zone” have the look and feel of a first class airport lounge.  The chill zone features soft seating, a large flat screen TV, IPad chairs, and free WIFI.  The partnership also installed new tenant floor elevator lobbies, circulation corridors, and fully-renovated restrooms. Mechanical system upgrades included modern elevator systems and elevator cabs, as well as HVAC system upgrades. Lastly, a new entrance and upgraded lighting were installed in the parking garage.

As the “re-inventors” of the office building Feldman/Tower specialize in turning around underperforming and distressed office assets.

Tampa Bay NAIOP Tampa Bay is the area’s leading trade organization representing developers, owners, investors and other professionals in commercial real estate. We foster business relationships, promote responsible development and support sustainable growth of the region through education, leadership and advocacy. For more information, please visit

St. Petersburg reaches milestone, creating first ever Economic Development Corp

That’s our very own First Central Tower featured in this ABC Action News piece touting St Petersburg’s new EDC, Economic Development Corporation.

St. Petersburg reaches milestone, creating first ever Economic Development Corp.

ST. PETERSBURG, Fla. – St. Petersburg reaching a business milestone by creating its own Economic Development Corp. “St. Petersburg has had a competitive disadvantage,” said Mayor Rick Kriseman. But the city is playing catch up by opening its first ever EDC. “It says that we’re not willing to take the backseat to anybody any longer,” he said.

Reinventing the Office Building – Downtown St. Pete’s First Central Tower

“When someone asks, ‘Is this a brand new building?’ That’s the ultimate compliment,”  Larry Feldman.   Even new tenant Hype Group chimed in on the renovation and their new offices.

“We absolutely LOVE our new office and office building! Larry Feldman and Feldman Equities, LLC recently put it ‘through a time machine’, sparing no expense during the multi-million dollar makeover.”  –  Hype Group

The Tampa Bay Business Journal reports on our stunning $10 million renovation of First Central Tower in downtown St. Petersburg.

St. Pete’s First Central Tower has been ‘through a time machine’ — and it’s paying off

St. Pete's First Central Tower has been 'through a time machine' — and it's paying off

Story Link


Check Out the $10 Million First Central Tower Renovation

Check out the new photos!  The $10 million renovation of First Central Tower in downtown St Petersburg is nearly complete! Redevelopment included an extensive lobby renovation, upgraded tenant floor elevator lobbies, tenant corridors and restrooms.  In addition, we added an amenity package including a new concierge desk, a state-of-the-art luxury fitness center and conference centerIn keeping with current office space trends towards hip, high-tech spaces, space on the third floor next to the new fitness center and conference center has been converted to a tenant lounge area. The lounge area is a 24/7 “chill zone” that has the look and feel of a first class airport lounge.  It includes soft seating, large flat screen TV, iPad chairs and free WIFI.

We’ve also upgraded the building’s air conditioning system, modernized the elevator system and renovated the elevator cabs. The parking garage had its own upgrade as well with new lighting, paint and graphics.

Gensler Designed Lobby
New Concierge Desk
Lobby Elevator Bank
Lobby Lighting
Fitness Center
WiFi Lounge & Conference Center
Conference Center
Tenant Floor Elevator Lobby
Parking Garage Entrance