First Central Tower Named Best of The Best Best Repurpose/Reposition Project

NAIOP Tampa Bay Celebrates 2016 Best of the Best

FCT_NAIOP_awardNAIOP Tampa Bay recognized local businesses and commercial real estate during the 17th annual Best of the Best Awards dinner February 2, 2017 at the Westin Tampa Harbour Island. Companies and professionals from around Tampa Bay were recognized for their outstanding contributions to the commercial real industry in 2016.

NAIOP Tampa Bay named downtown St. Petersburg’s First Central Tower as Best Repurpose/Reposition Project.  The award comes on the heels of a $10 million renovation. Feldman Equities and Tower Realty Partners transformed First Central Tower into a first class office destination with modern amenities. The renovation included a stunning new lobby designed by the internationally renowned architect Gensler as well as a concierge desk in the lobby, a state-of-the-art luxury fitness center, and a conference center on the third floor. In keeping with current office space trends towards hip, high-tech spaces, the conference center and 24/7 “chill zone” have the look and feel of a first class airport lounge.  The chill zone features soft seating, a large flat screen TV, IPad chairs, and free WIFI.  The partnership also installed new tenant floor elevator lobbies, circulation corridors, and fully-renovated restrooms. Mechanical system upgrades included modern elevator systems and elevator cabs, as well as HVAC system upgrades. Lastly, a new entrance and upgraded lighting were installed in the parking garage.

As the “re-inventors” of the office building Feldman/Tower specialize in turning around underperforming and distressed office assets.

Tampa Bay NAIOP Tampa Bay is the area’s leading trade organization representing developers, owners, investors and other professionals in commercial real estate. We foster business relationships, promote responsible development and support sustainable growth of the region through education, leadership and advocacy. For more information, please visit

Pipas Kopp Law Group Expands

Congratulations to First Central Tower tenant Pipas Kopp Law Group on its expansion.  Special thanks to co-broker Peter Fischbach of Fischbach Commercial for brokering the transaction.

Jan Pipas

St. Petersburg reaches milestone, creating first ever Economic Development Corp

That’s our very own First Central Tower featured in this ABC Action News piece touting St Petersburg’s new EDC, Economic Development Corporation.

St. Petersburg reaches milestone, creating first ever Economic Development Corp.

ST. PETERSBURG, Fla. – St. Petersburg reaching a business milestone by creating its own Economic Development Corp. “St. Petersburg has had a competitive disadvantage,” said Mayor Rick Kriseman. But the city is playing catch up by opening its first ever EDC. “It says that we’re not willing to take the backseat to anybody any longer,” he said.

Reinventing the Office Building – Downtown St. Pete’s First Central Tower

“When someone asks, ‘Is this a brand new building?’ That’s the ultimate compliment,”  Larry Feldman.   Even new tenant Hype Group chimed in on the renovation and their new offices.

“We absolutely LOVE our new office and office building! Larry Feldman and Feldman Equities, LLC recently put it ‘through a time machine’, sparing no expense during the multi-million dollar makeover.”  –  Hype Group

The Tampa Bay Business Journal reports on our stunning $10 million renovation of First Central Tower in downtown St. Petersburg.

St. Pete’s First Central Tower has been ‘through a time machine’ — and it’s paying off

St. Pete's First Central Tower has been 'through a time machine' — and it's paying off

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Check Out the $10 Million First Central Tower Renovation

Check out the new photos!  The $10 million renovation of First Central Tower in downtown St Petersburg is nearly complete! Redevelopment included an extensive lobby renovation, upgraded tenant floor elevator lobbies, tenant corridors and restrooms.  In addition, we added an amenity package including a new concierge desk, a state-of-the-art luxury fitness center and conference centerIn keeping with current office space trends towards hip, high-tech spaces, space on the third floor next to the new fitness center and conference center has been converted to a tenant lounge area. The lounge area is a 24/7 “chill zone” that has the look and feel of a first class airport lounge.  It includes soft seating, large flat screen TV, iPad chairs and free WIFI.

We’ve also upgraded the building’s air conditioning system, modernized the elevator system and renovated the elevator cabs. The parking garage had its own upgrade as well with new lighting, paint and graphics.

Gensler Designed Lobby
New Concierge Desk
Lobby Elevator Bank
Lobby Lighting
Fitness Center
WiFi Lounge & Conference Center
Conference Center
Tenant Floor Elevator Lobby
Parking Garage Entrance